Home 2. Strategic Report Mikron’s Mission and Positioning

Mikron’s Mission and Positioning

The Mikron Group has defined its strategic goal for 2030 as follows: “We are the market leader in selected core markets with key customers and profitable revenue.” In 2023, Mikron achieved net sales growth of 19.7%. As in the previous year, the Group also met its profitability target of 7–10% for the EBIT margin.

Mikron’s business model provides a solid foundation on which to successfully navigate through the current external environment. Customer needs are at the heart of Mikron’s business model. The Group provides its expertise in order to realize the best solutions for its customers. In doing so, it builds on the following strengths.

	Mission	Positioning
Mikron Group	Create value with passion for precision	We offer customer-specific, optimized solutions providing the highest resource efficiency and lowest emissions. Our solutions guarantee reliable and flawless production processes over many decades.
Mikron Automation	Leading partner for scalable assembly solutions	We offer integrated assembly solutions including pre- and post-production services in excellent customer projects with competent, local support and short delivery times. Our target customer group values our long-term orientation based on innovation, and our environmental efficiency.
Mikron Machining	Leading partner for high-performance transfer machining solutions	We focus on producers of very high volumes. Our core cus- tomers operate in selected segments: nipples, writing, Swiss luxury watches, and automotive (e-mobility and connectors). All our products are rooted in excellent Swiss quality and are unique in their precision. We offer customer-specific, optimized solutions providing the highest resource efficiency and the lowest emissions.
Mikron Tool	Leading partner for high-performance cutting tools	Our core customers who produce high-end applications choose us due to our expertise in small cutting tools for difficult-to-cut materials. Driven by our unique problem-solving attitude, we collaboratively develop perfectly fitting tools with our customers for their strategic solutions in our technology centers. Through our tools, the ROIs of our customers’ machines are significantly reduced, and the machines’ capacities increased.