Brand management

The Mikron Group actively manages its umbrella brand and sub-brands. Both the Automation and Machining business segments attend trade fairs all over the world, where they present their range of systems, products, and solutions. Furthermore, they also maintain customer contact via digital channels and hold various webinars. The Group also uses brochures, a state-of-the-art website including videos, a YouTube channel and an iPhone/iPad application as brand management tools.

To further strengthen its customer focus, Mikron slightly adapted its branding in the 2023 financial year and introduced individual logos for the three divisions in addition to the Mikron logo, which has been well established for years: